American Brand Study

In the hypothetical scenario you would begin as a designer for a brand, how would you design in their style while still giving your own personal flare? This project tackles this hypothetical. 

​

KHAITE explains their brand as 

 "a way of looking at the world. Shaped by formative encounters, cultural touchstones, and secret desires, this point of view comes to life through womenswear and accessories that find confidence in contrast. Each piece proposes a fresh balance of opposing elements—masculine and feminine, strength and softness, structure and fluidity—while embodying a signature sensuality and ease.

Founded in 2016 by creative director Catherine Holstein and based in New York, KHAITE evolves with each season, building upon a foundation of robust yet polished items distinguished by exceptional materials, exquisite craftsmanship, and subtle yet striking details."

After pulling inspiration from their previous work, I present my own designs to best represent the brand.